Fashion is focused on social identification, also it’s essential for brands to demonstrate characteristics that customers like to ascribe to on their own:

Fashion is focused on social identification, also it’s essential for brands to demonstrate characteristics that customers like to ascribe to on their own: Such things as authenticity, quality, and cool. This splash page for footwear brand Greats (built by INSIDE) does a breathtaking task of brand-building through design while nevertheless driving people to transform. Here’s […]

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